Crossroads Classic Basketball for Heart Health

GroundCntrl is often used for managing field operations, but our customers engage their communities in a variety of ways. Our platform is highly adaptable to these needs, as seen in our current partnership with Close the Gap/Boston Scientific to promote hearth health and awareness. Mobile engagement has a broad application, and relies on the flexibility that GroundCntrl provides.

Close the Gap is the title sponsor of the CrossRoads Classic basketball tournament. On Saturday December 15, four of Indiana’s most-storied basketball teams will compete in an exciting double-header while raising awareness of heart health and care. In anticipation of the big event, Close the Gap is engaging employees and basketball fans with a fun, cardiovascular health program on the GroundCntrl platform.

CrossRoads Classic Doubleheader

Win tickets, improve your health.
As the big game approaches, supporters of Notre Dame, Butler, Purdue, and Indiana Universities have joined GroundCntrl to share heart-healthy habits and fun tasks in order to win tickets to the game! Nearly 300 fans have traded recipes and tallied bike miles, and their four teams are competing off-court to win an AED (automated external defibrillator) to donate to a local highschool of their choice.

We’re excited to support the efforts of Close the Gap in order to bring widespread access to cardiovascular care. Through simple, repetitive tasks, CTG has built a program that fosters habitual lifestyle improvements. Our off-court game transforms energetic basketball rivalry into strong team support for healthy goals – while working toward a good cause!

Join the action today at ctg.groundcntrl.com. Support your team, improve your heart health, and complete each task by midnight for a chance to win tickets to the Crossroads Classic game! You can also purchase tickets at TicketMaster.

Redefining the Rules of Engagement

Mobile Task Management for the Remote Workforce 

Today’s workforce looks very different from that of even just 4 years ago:

·        the increase in part-time and non-professional workers,

·       the predominance of mobile devices at work including the BYOD (bring your own device) phenomena,

·       the persona of workers who have grown up with social media and gaming, and

·       the necessity of ongoing, cyclical employer-employee communication independent of geographic location that goes beyond simple phone calls.

Most enterprise organizations have been unprepared to effectively manage and engage this new workforce.  And the technology available to them through their IT department has not kept pace.  In particular, most social enterprise technology has focused on solutions for internal collaboration and work-flow management of highly trained employees (e.g. engineers, business people, lawyers), that is managed by an IT department and is not necessarily quick to deploy and scale.  This has largely left the issues of the efficiency and success of the increasing number of less specialized (and often geographically dispersed) mobile workers unaddressed.

We saw this as an amazing opportunity to create something new and needed – to use mobile technology to connect the completion of physical world tasks with digital monitoring, encouragement and compliance measurement.

So we created GroundCntrl – a self-serve SaaS mobile workforce management platform for mobilizing and directing the activities of dispersed groups of people by distributing tasks, tracking progress, and collecting aggregated performance data.  We had a theory that for the personality of this group of workers, if we integrated game dynamics, peer reinforcement, and incentives into our mobile product design, we would see high levels of engagement and compliance.  Our beta test efforts with multiple companies have proven this to be true.

And now we are opening up our self-serve tool to the public.  You can see examples of how to use and deploy GroundCntrl here.  But you can fully customize the mobile app and define the specific tasks and granularity that you want for your workers around parameters that include:

–       Time (e.g. complete the task in the next 5 days),

–       Location (e.g. a specific store location),

–       Documentation (e.g. – survey questions)

–       Interactive or rich media (e.g. take a photo of something and share it via the app).

Our current focus with GroundCntrl is largely in the marketplace of companies that conduct ongoing “high touch” consumer facing merchandising, product merchandising and research programs (e.g consumer product companies, multi-location retailers, event management, and marketing and research agencies).  These are areas where there is an ongoing need to track brand trends, understand the effectiveness of retail merchandising programs, and influence consumer purchases through seasonal cycles.

However, many other kinds of businesses have found GroundCntrl to be useful in their need to connect real world task completion with mobile/digital engagement and measurement.  This has included areas as diverse as educational institutions and student retention, health and wellness programs, and campaign fundraising.

We hope that you will get started with GroundCntrl today, whether you are a Fortune 500 company or a small business with a few different physical locations. Launch and scale a program to your workers in a matter of minutes – distributing tasks, generating engagement, measuring progress, gaining compliance, and collecting clean coherent data – and see what a profound impact this will have on your business.