The burgeoning BYOD (Bring Your Own Device) trend that has seen significant increase in the number of employees who use personal smart phones and tablets for business. Having an enterprise mobile strategy in place can provide incalculable value to businesses who wish to engage their employees through their preferred tools, but the data feedback alone proves that taking charge of the BYOD trend results in significant ROI. Our customers rely on BYOD to gather critical insights and data for rapid decision making.
From around the web this week, we’ve seen a number of reflections on the nature of enterprise mobile and how the BYOD trend is transforming the retail sector:
How BYOD And Big Data Are Changing Marketing > Companies that embrace BYOD technologies are at a distinct marketing advantage, with the ability to learn and respond much faster than their competitors. Enabling your field employees to be eyes on the ground can net in rapid, big data. (Forbes)
Five Reasons CIOs Should Develop a BYOD Policy > Enterprises large and small are catching on to the immense value of adopting enterprise mobile technology. Ram Shamana of Intuit outlines some compelling reasons for why your company should implement a BYOD policy, like, yesterday. (CMS Wire)
Mobile Devices Make Anywhere a Workplace for SMBs > When the information you need is out in the field, mobile devices are the clear solution for collecting that useful data. This year’s Sage SMB Survey discloses some very positive statistics on the direction of the BYOD trend, including an 82.1% increase (this year alone!) of employees who use smart phones for business. (MediaPost)
Marc Andreessen On The Future Of Enterprise > This TechCrunch interview with VC and thought leader Marc Andreessen has been out for a while, but it’s a prescient look at the way mobile technology is affecting enterprise from one of the industry’s foremost insiders. His take on the consumerization of enterprise underscores how enabling employees to use their own devices allows them to engage with their company’s goals and outcomes. (TechCrunch)
We also made news this week with the launch of our updated platform. Read more about the improvements here and learn about how you can start your own program with GroundCntrl.
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